eco & i

Branding and responsive e-commerce website for an original linen clothing designer and retailer

Eco & I is a new clothing company established by designer Monika Gaertner and her husband Adrian. The company’s garments are 100% linen and designed exclusively by Monika.

TM Design was commissioned to create unique and modern branding and an e-commerce solution that would communicate the company’s ecological ethos and values.

Our solution employed a clean and simple stylised black line drawing of a flax (linen) flower above a modern typestyle in the same line weight.

We made recommendations for packaging and labelling. The final branding was applied to garment labels, swing tags, stickers and foil-blocked onto plain recycled card packaging.

Implementation included design and build of a fully mobile-responsive e-commerce website.